As part of my job in POOLCORP’s Marketing Department, I work with Retailers on Direct Mail advertising and I often need to double-check information from their websites and Facebook pages. I can assure you, I’ve seen all kinds of sites – the good, the bad, and the ugly! As a member of “Gen X”, or a “Millennial” as we prefer to be called, Social Media is a big part of my life, so I thought it would be helpful to share my observations with you.
Here are my top 10 tips for a successful Facebook page:
1. Store Contact Information: Always include your store location, phone number, and a link to your website. A map is a nice addition and can easily be created through Google maps or a similar service.
2. Company Information: Provide a brief description of your store with the products and services you offer. Include your hours of operation and any holidays when you are closed.
3. Cover Photo and Profile Picture: Since your Facebook cover photo is a large, wide image, a picture of the front of your store is the perfect choice. Your profile picture should be your company logo.
4. Photo Albums: (all may not apply to your business):
- “Our Store”: pictures of the store front and inside of your store.
- “Our Staff”: Feature pictures of each employee along with a brief bio describing their background, experience, and years of service.
- “New Products”: Pictures of any new stock you want to promote with information about the product, etc.
- “Best Sellers” and/or “Featured Items”: Pictures of your most popular products or other products you’d like to feature.
- “Spas”, “Grills”, and/or “Above Ground Pools”: Post pictures of the models you sell.
- “Inground Pools”: If you are also a builder, feature a photo gallery of your pools.
- “Remodels”: Post before and after photos of pools you have remodeled.
- “Service/Maintenance”: Post pictures of your employees performing various services or before and after photos.
5. “Like” other Facebook pages: Find and “like” other pool-related Facebook pages such as major vendors, and SwimmingPool.com, along with industry organizations and pool news channels.
6. Rally your Fans: Gather Facebook fans by emailing your customers a link to “like” your Facebook page, post flyers in the store that read “Like us on Facebook” or “Find us on Facebook,” and ask your customers when they check out if they have been to your Facebook page. Once they become a Fan, send a personal message or follow up by offering a one-time-only “Thank You” coupon exclusively for Fans.
7. Share Information Weekly: Keep your store top-of-mind for your customer “Fan Base”. Post links to new products or information about a new service you are offering. Post articles from SwimmingPool.com or other industry-related Facebook pages.
8. Offer Coupons and Discounts: Keep your customers coming back to your Facebook page by offering exclusive coupons and discounts each week. Here are some examples:
- “Today Only, 40% off our Entire Toy Selection (not including lounges and floats).”
- “Stop by today for 20% off any single item just for being our Facebook Fan! Mention this code [FB20FAN] when you check out.”
- “Be among the first 20 people who tell us you saw this status update on Facebook when you check out and get a free [pool product of your choice].”
9. Notes: Always make sure the information on your website matches the information on your Facebook page. Include notes about pool care basics, the benefits of a spa or backyard grill. Include any information you feel might help a consumer make a purchase, or upgrade and properly maintain their pool.
10. Facebook Events: Create Facebook “Events” to invite fans to attend a big weekend sale, a new product demonstration, or a Customer Appreciation event. It’s always a good idea to entice them with the promise of a contest, prizes, and special discounts.